Keerthana Chandrasekar
Project Vision
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Kiki Jewels is a shopping application for different jewelry items. For this project I decided to use user-centered design which focus on the users and their needs in each phase of the design process.
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This project was created as part of a UX designing course sponsored by Google and Coursera with the theme "Grow with Google".
Roles & Responsibilities
UX designer, designing this project from conception to delivery
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Conducting interviews
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Paper and digital wireframes
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Low and High fidelity prototype
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Conducting usability studies
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Accounting for accessibility
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Iterating on designs
Kickoff Questions
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What is the product and who is it for ?
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What do our primary users need most ?
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What challenges could we face moving forward ?
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Who are key competitors ?
User Research
Summary
I have conducted interviews and empathy maps to understand users I'm designing for and their needs. A primary user group identified through research was women with busy work schedule.
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This group mostly consists of married women with children. Also people in need of personalized design collection feel difficult to find designers at right time.
Identified pain points
There is no option for customizing designs on our own
Customize on own
Working people with busy work schedule won't find time to search for designers in shops
Time
Cancelling the orders was a bit difficult task
Finding designers to make customized products is a tedious process
Finding designers
Cancelling order
Meet the users
Anu
User group: Primary
Age: 36
Occupation: Beautician
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Anu is a mother of 2 children owns a salon and makes her profession as a beautician. She does makeup for functions. She needs more pleasant way. Due to her busy schedule she couldn't able to purchase the products that she need. She is in need of an app where she can purchase products of different types at one place.
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Pavi
User group: Secondary
Age: 23
Occupation: Modelling
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Pavi is a young beautiful model in Tamil Nadu. She loves acting and she is working with some advertisements. To grab opportunity in acting, she shares posts and videos of modelling in social media. So she needs more jewelry with new designs. Also she needs more jewelry with new designs. Also she needs different personalized jewel for each shoot. She also prefers faster delivery.
User journey map
Mapping user journey of persona in purchasing a jewelry item illustrates the frustrations and delight throughout the process. This helps in better empathizing with the user group.
Competitive Analysis
I have conducted competitive analysis with several potential competing companies and gathered details on their strengths and weakness. This helped me in creating kiki jewels far better and the best one.
User Flow
I have constructed a basic user flow of what a basic start to finish journey looks like while purchasing an item. This helps understanding ways users can interact with the product, as well as to see navigation goals.
Wireframes
Paper wireframe
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized easy and quick navigation for ordering process to help users save time.
Digital wireframe
As the initial design phase, I made sure to base screen designs on feedback and findings of user research. The designed screen options will help the user with better user journey.
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Tool: Figma
Prototype
Low-fidelity prototype
Following the stage of digital wireframe, I have created a low-fidelity prototype.
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The low-fidelity prototype connected the primary user flow of customizing and ordering a jewelry, so the prototype could be used in usability study with users.
Usability study
I have conducted unmoderated usability study to know about the accessibility of each implemented feature. Also to verify whether the prototype solves all the pain points summarized in the user research.
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I have conducted usability study with 5 participants ( 3 female & 2 male ). Based on the answers of the participants affinity diagrams were made. The patterns and insights were shortlisted from the diagrams.
Insights of usability study
Users need placing order option from offers and favorite screen.
Need options to edit the profile.
Users couldn't find filter, voice assistant, purpose of designers options.
Couldn't able to add products to favorite.
Users need more designing and payment options.
Refining the design
Mockups 1
Early design allowed for some customization but after usability study, I replaced them with pen, erase and color options. I also revised the designs so the user could easily make their own designs.
Before usability study
After usability study
Mockups 2
Early design allowed for some customization but after usability study, I replaced them with pen, erase and color options. I also revised the designs so the user could easily make their own designs.
Before usability study 2
After usability study 2
High-fidelity prototype
The final high-fidelity prototype presented clearer user flow for customizing and placing order of products. I also met user needs for reaching out designers and booking order with them.
Accessibility considerations
Provided with voice search and filter option for people who can't type to search the products
Used icons to help make navigation better.
Used detailed imagery for jewelry items to help users better understand the designs.
Takeaways
While designing the Kiki jewels app, I learned that the first ideas for the app are t=only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app's design.
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One quote from peer feedback
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"I like the idea behind this app, and the options it offer. It's really cool. It is way more easier and user friendly to shop with. I feel curious to use it in real."